i.
"Sales revenue is up but profit isn't."
You are selling more and keeping less of it. Somewhere between the order and the bank account, the value is going somewhere else.
Pricing Intelligence · Manchester & Houston
You are almost certainly charging the wrong price. We'll show you where.
Not because anyone did anything wrong. Prices drift. Discounts get agreed and never reviewed. Costs rise quietly. Three years on, money is leaking from a dozen small places and nobody can point to a single one of them.
We find it, prove it in pounds, and fix it — usually without you raising a single price.
For businesses from £5m upward
Fixed scope, fixed fee
What happens to £100 of your revenue
The price on your list£100.00
Discounts your team gave away−£7.10
Rebates agreed years ago−£5.40
Payment terms nobody priced−£4.20
Delivery costs you absorbed−£2.90
What you actually keep£80.40
Most finance teams can show you the top line and the bottom line. Very few can show you the middle. The middle is where we work.
Experience across our team
Big 4 consultingFTSE 100 energyGas & petroleum
Global technologyEngineering & industrialAI & automation
United Kingdom & Europe
United States & Canada
Does this sound familiar
Five things we hear in almost every first conversation.
If two or three of these ring true, there is money sitting in your business that you have not been able to see. That is not a criticism. It is the normal condition of a company that has grown faster than its pricing.
ii.
"We don't really know who's profitable."
You have a rough idea. But if someone asked which ten customers actually lose you money, you would have to guess, and you would probably guess wrong.
iii.
"Everyone here discounts differently."
The same product goes out at eight different prices depending on who sold it and what mood the week was in. Nobody set that up on purpose.
iv.
"We find out about competitors too late."
You hear a rival moved their prices when a customer tells you, or when you lose the order. By then you have been wrong for six weeks.
v.
"Nobody's touched our prices in years."
The pricing was set when the business was half the size. Costs have moved since. The prices largely haven't, or they've moved by feel.
—
The good news
Every one of these is measurable, and most of them are fixable within a quarter. You do not need new customers to make more money. You need to stop losing what the customers you already have are paying you.
Score yourself
How well does your business actually price?
Five questions. Answer honestly, nobody is watching. You'll get a score out of a hundred and a straight answer about what it means.
Could you tell me, today, which of your customers or products actually make you money once every cost is counted?
Does your business have a written rule for how much anyone is allowed to discount, and does anyone enforce it?
Would you know within a week if your main competitor changed their prices?
Have your prices been properly reviewed against your costs in the last twelve months?
Is your pricing information produced automatically, rather than someone rebuilding a spreadsheet every month?
What we do
Five ways a business loses money on price. We fix all of them.
You don't have to take all five. We start by measuring where you stand, then we only do the work that's worth doing. If one area is fine, we say so and leave it alone.
One
MarginIQX
Stop giving money away without meaning to.
- We trace every pound from your list price to your bank account
- We show you exactly who is discounting and what it costs a year
- We rank your customers and products from most to least profitable
- We write you a discount rule your team can actually follow
Two
CostIQX
Know what things really cost before you price them.
- We work out the true cost of serving each customer and product
- Not just the obvious costs, the delivery, service and admin ones too
- We give you a floor price you should never go below
- You keep the model, and your team can update it themselves
Three
MarketIQX
Never be the last to know a competitor moved.
- We track your competitors' prices automatically, every day
- You get told when something changes, not six weeks later
- A plain monthly summary of where you sit in the market
- No more relying on what someone heard from a customer
Four
DecisionIQX
Price with evidence instead of instinct.
- We rebuild how your prices are structured, not just the numbers
- We test what happens to sales if you move a price, before you move it
- We set the rules for when prices should change on their own
- We agree who decides what, so it doesn't drift again
Five
AutoIQX
Stop rebuilding the same spreadsheet every month.
- We automate the reports your team currently makes by hand
- Your numbers arrive on their own, correct and on time
- Alerts when something moves that shouldn't have
- Fully documented and handed over to your people
Where to start
The IQ Check
Three weeks. One clear answer.
- A score out of 100 for how well you price today
- The money you're losing, in pounds, not percentages
- A ranked list of what to fix first
- Yours to keep, whether or not you use us again
The starting point
Three weeks from now, you'll know exactly where you stand.
The IQ Check is a fixed piece of work with a fixed price agreed before we begin. We look at your real numbers, not a questionnaire, and we come back with a plain answer to one question: how much money is your pricing costing you, and where is it going?
Our promise
If we can't find recoverable money worth several times what the work costs you, you don't pay for it. We would rather tell you your pricing is in good shape than sell you something you don't need.
Book a call- Your scoreOne number out of a hundred, plus a breakdown across the five areas, so you can see at a glance where you're strong and where you're not.
- The gap between list and realityWhat you say you charge, against what you actually banked, product by product and customer by customer.
- Where the discounting goesWho is giving money away, how much, to whom, and what it adds up to over a year.
- Who's actually profitableWhich customers and products make money once every real cost is counted. The answers usually surprise people.
- Where you sit against competitorsGathered independently and checked, rather than based on what your sales team believes to be true.
- What it's worth to fixA single figure in pounds, with a ranked list behind it. This is the deliverable that matters, and it's the one you'll take to your board.
All we need from you: your sales history and your costs
Sectors
Every business above £5m has the same five problems. Only the language changes.
We've done this in shops, on forecourts, in hotels, in factories and in service firms. The method doesn't change. What changes is where the money tends to hide, and we know where to look.
Retail & online
Margin dies one product at a time, and nobody notices until the quarter closes.
Where the money goes
Marking things down too early, promotions that cost more than they bring in, small lines nobody realises are unprofitable, and platform fees.
What you get back
A clear view of margin per product, honest numbers on which promotions actually worked, and daily visibility of what rivals charge.
Where most start
MarketIQ, because you can see your competitive position within three weeks.
Fuel & energy
Prices move daily and the margin is decided in pennies, site by site.
Where the money goes
Reacting to competitors too slowly, chasing volume at the cost of margin, and grouping sites together that no longer behave alike.
What you get back
Rules that price each site properly, live monitoring of local competitors, and a clear read on how much volume a price move actually costs you.
Where most start
DecisionIQ, because the rules are where the value concentrates.
Hospitality & leisure
An empty room or table is gone forever, so every day you price by feel costs you.
Where the money goes
Booking platform commission, the same rate midweek as at the weekend, group discounts nobody signed off, and quiet periods left unmanaged.
What you get back
Rates that move with demand, the true cost of each booking channel, and a clear picture of how far ahead people book and what they'll pay.
Where most start
CostIQ, because the real cost per channel is usually the missing number.
Professional & B2B services
Every quote is a negotiation, and every negotiation is a decision nobody checked afterwards.
Where the money goes
Discounts with no limit, rate cards that haven't moved in years, and extra work quietly done for free.
What you get back
An honest read on what you win and lose at each price, a rate card that reflects the value you deliver, and clear limits on who can discount what.
Where most start
MarginIQ, because the win and loss data usually already exists.
Manufacturing & distribution
The price on the invoice and the money in the bank have been drifting apart for years.
Where the money goes
Rebates agreed a long time ago, delivery costs absorbed without thinking, generous payment terms, and legacy customer prices nobody reviews.
What you get back
The full journey from list price to banked price, a ranking of which customers are worth having, and a rebate policy that makes sense today.
Where most start
MarginIQ and CostIQ together, run as one piece of work.
Subscription businesses
The packaging you decided at launch is still running the company three years on.
Where the money goes
Tiers that don't match how people actually use the product, growth left on the table, and customers leaving because of structure rather than price.
What you get back
Packaging that matches real usage, a sensible basis for what you charge for, and evidence of what customers will accept before you change anything.
Where most start
DecisionIQ, because the structure is what's holding you back.
How it works
Simple, and short.
No lengthy discovery phase, no army of juniors, no bill that grows while you watch.
First
A conversation
Half an hour. We ask about the business and you ask about us. If we're not the right answer for you, we'll tell you then rather than three meetings later.
Then
We measure
Three weeks looking at your real numbers. You get a score, a figure in pounds, and a ranked list of what to fix.
Then
We fix
We start with whatever is costing you most. Scope, cost and timing are agreed before we begin, and they don't move.
After
We keep watch
Competitor tracking and automated reporting keep running, so the problem doesn't quietly come back the year after.
The evidence
Different industries. The same five problems. The same result.
We are not guessing at this. The people doing the work have set prices inside a FTSE 100 energy business and delivered commercial projects through Big 4 consulting for some of the largest companies in the world. What follows is what that experience is worth when it is pointed at a business your size.
£18.4m
Identified across engagements to date
100%
Of assessments have found recoverable money
90 days
Typical time to the first money back
0
Clients who lost volume as a result
Energy & utilitiesFTSE-listed
£4.2m
Recovered in twelve months. No price increase.
Three sales regions had been discounting without limits for years. The same product was leaving the business at nine different prices, and nobody could see it because no report brought the regions together. We built the view, quantified the gap, and set approval limits that took a fortnight to implement.
The finance director had signed off every one of those discounts individually. None of them looked wrong on their own.
MarginIQ · AutoIQ
Industrial distribution£46m turnover
£2.6m
Added to annual margin. Not one list price moved.
Rebates agreed in 2016 were still running. Delivery costs were being absorbed on orders that lost money the moment they left the warehouse. Once the real cost of serving each customer was visible, most of the leakage stopped without a single difficult conversation.
Their two largest customers by revenue turned out to be their eleventh and nineteenth most profitable.
MarginIQ · CostIQ
Fuel retailMulti-site operator
£3.1m
Annual uplift from reacting in hours, not weeks.
They found out about competitor moves when a customer mentioned it, which meant being wrong for six weeks at a time. Automated monitoring plus site-level pricing rules cut the response time to under a day and ended the guesswork about which sites could hold a higher price.
Every day of delay was costing them roughly the price of the entire project.
MarketIQ · DecisionIQ
Why it keeps working
This is not a framework we read about.
Pricing consultancies usually sell you a methodology. We sell you the thing we have actually done, repeatedly, inside businesses far larger than yours — setting prices for a FTSE 100 energy company, and running commercial projects through Big 4 consulting for global technology and industrial clients.
That matters for one reason. At that scale you learn where money hides, and you learn it on someone else’s budget. A £20m business gets the benefit of that without paying for the education.
- We have been the client. We know what a board actually wants to see, because we have had to present it.
- We build, not just advise. The models and monitoring are ours to make, so nothing depends on your team having spare capacity.
- We find it before we bill it. If the money is not there, we say so. That is easy to promise when you already know it usually is.
Questions
What people ask before they commit.
Almost never. This is the biggest misunderstanding about pricing work. Most of the money we find comes from inconsistency, not from being too cheap. The same product sold at eleven different prices for no good reason. Fixing that lifts your average without touching what you look like to the market. Where a genuine increase does make sense, we work out the risk to your sales volume before we recommend it, and you decide.
Everything is fixed scope and fixed fee, agreed in writing before we start. No day rates, no clock running, no invoice that grows. We'll give you a number on the first call once we understand the size of the job, and it doesn't change afterwards.
It usually is, and that's fine. We work with what exists. If your systems genuinely can't tell you what an individual customer paid for an individual product, that in itself is the finding, and it's normally the first thing worth fixing. We'll be honest about it rather than charging you to analyse something that isn't there.
Very little. Most of the work happens on our side. We'll need a data extract at the start and a few short conversations with the people who set prices and sign off discounts. We don't sit in your offices for months or run workshops nobody asked for.
Nothing moves until a confidentiality agreement and a data agreement are signed. Wherever the work allows it we use anonymised extracts, because we don't need your customers' names to find your margin. Everything is deleted or returned at the end, on your instruction.
Yes. Models, reports and tools are yours, documented and handed to your team. The one exception is competitor tracking, which we host and maintain ourselves, because it breaks the moment a competitor changes their website and you don't want to be left holding something that quietly stopped working.
Your finance team reports what happened. That's a different job from working out what should have happened and why. They're also usually flat out. This is specialist work that most businesses need properly once, then only need to maintain, which is exactly why it makes more sense to bring in than to hire.
Then we tell you your pricing is in good shape, and you have that in writing for your board. If we can't find recoverable money worth several times what the work costs, you don't pay for it. We'd rather lose a fee than sell you something you didn't need.
Fill in the form below or send us an email. We come back within one working day and put half an hour in the diary. On that call we'll tell you honestly whether this is worth doing.
Where we are
Two markets, one way of working.
Manchester
United Kingdom & Europe
Our UK base. Manchester sits within a couple of hours of most of the country’s manufacturing, retail and distribution businesses, which is exactly where pricing tends to have been left alone the longest.
Houston
United States & Canada
Our North American base. Energy, fuel retail and industrial distribution, in a market where pricing is taken seriously and the standard to beat is higher.
Get started
Half an hour, and you'll know whether this is worth doing.
Tell us a little about the business. No pitch deck, no pressure, and if we're not right for you we'll say so on the first call.